Should you have a custom website for your short term rental?
Short term rentals have become increasingly popular over the years, with platforms like Airbnb and VRBO making it easier than ever for property owners to monetize their spare rooms or vacation homes. However, with so many rentals available online, it can be challenging to stand out from the competition. One way to do so is by having a custom website for your short term rental. In this article, we will explore the reasons why having a custom website may be beneficial for your short term rental business.
Increased Visibility
Having a custom website for your short term rental can help increase your online visibility. While platforms like Airbnb and VRBO have millions of users, having your own website allows you to reach a wider audience. By using search engine optimization (SEO) techniques, you can improve your website's ranking on search engines like Google, making it easier for potential guests to find your rental.
Improved Branding
A custom website allows you to showcase your rental's unique features and personality. You can create a website that aligns with your rental's branding and aesthetic, which can help you stand out from other rentals. Additionally, having a website allows you to share more information about your rental, such as its location, amenities, and nearby attractions.
Increased Control
By having your own website, you have more control over the booking process. You can set your own pricing, create your own cancellation policies, and manage guest communication. This can be particularly beneficial for property owners who prefer to have more control over their rental process.
Cost-Effective
Platforms like Airbnb and VRBO charge a commission fee for each booking, which can add up over time. By having your own website, you can avoid these fees and keep more of your rental income.
In conclusion, having a custom website for your short term rental can provide numerous benefits, including increased visibility, improved branding, increased control, additional revenue streams, and cost-effectiveness. If you're looking to stand out from the competition and take your short term rental business to the next level, consider creating a custom website. This is a service we provide for all of our full-service short-term rental management clients.